We spoke with the CEO of popular clothing company and Zilla merchant, Draint Urban. You’ve probably heard of them, they make ashawo shorts (aka super short shorts 😉) among other comfy clothes like joggers, crop tops, and more. Let’s take a deep dive into what it’s like to run a clothing and lifestyle company.
What is your company all about?
As an urban clothing and lifestyle company, Draint Urban is dedicated to providing clients with high-quality urban apparel that captures the sparkle of youth. Every product we create is intended to help clients express themselves and go about their daily lives in comfort and style.
What is it like running a business like yours in Nigeria?
Managing people is everything. It’s difficult to navigate a hostile environment. However, the trick is that if one is successful in managing all the partners and participants in the production process, tasks can be completed one at a time; even with scarce resources.
What are your business goals?
One of our business goals at Draint Urban is to expand our reach across student communities and campuses around Nigeria.
How long have you been a Zilla merchant for and how has Zilla helped you achieve them?
We’ve been partners with Zilla for about 5 months. It’s no secret that sometimes, people have limited resources, this means that they may have less funds to purchase outfits that they’ll love. With Zilla, more people can buy their favourite urban outfits from us because they don’t have to make full payments all at once. This has brought us closer to achieving our goals of reaching more young millennials.
How likely are you to recommend Zilla to other merchants and why?
I’m very likely to recommend Zilla to other merchants. I already mentioned it to a couple of fashion entrepreneurs because the platform is easy to navigate, the process is seamless and it has helped us increase sales as a brand.
Take a look at Draint Urban’s Instagram account to check out their comfy clothes. Don’t forget to pay with Zilla. Who knows, you may find a discount sale going on.
In case you missed it, here’s our chat with ShopNTreats and what it’s like to run a furniture business in Nigeria.
If you have any questions, please let us know. You can reach us on 08147198097 or email us at firstname.lastname@example.org (9am to 6pm Monday to Friday, and 10am to 5pm Saturday and Sunday).