Meet one of the great minds behind Ogabassey, one of the leading gadget stores in Lagos, Nigeria. In this episode, Ifiok talks about what inspired the birth of Ogabassey, their long-term goals, how they use social media marketing, and how Zilla is playing a role in helping them reach these goals.
Tell us a bit about yourself and what Ogabassey is all about.
My name is Ifiok, and I’m the Creative Director at Oga Bassey. Our business focuses on gadgets primarily, but we plan to expand beyond gadgets and eventually start selling cars as crazy as it sounds.
When did you start your business and what inspired you?
The customers created the business because in the past, people would come to us to help them get one thing or another and we always delivered it on time. We were always the go-to people for young people with needs, and we eventually decided to focus on gadgets, the most requested items. We decided to build a solid business out of it instead of just running on vibes.
What makes Ogabassey stand out?
I’ll start with our customer service. I would not go as far as calling it five-star because we aren’t perfect, but we try to treat our customers as our guys and stick to our slogan “Ogabassey never disappoints”. We also offer the BNPL model of payments which many phone vendors haven’t fully embraced yet. People have loads of responsibilities in this country, which is why we act as a soft landing for those who need gadgets, allowing them to spread their payments. over 12 months. In addition to all that, we use social media marketing to our advantage. People want to see what their gadgets can do, and by showing them, they are usually more inclined to purchase them.
What is it like running a business like yours in Nigeria?
To be honest, there’s always room for expansion. We’ve done quite good for ourselves, although it’s not as great as we would love for it to be, but it’s quite decent. Despite constant inflation, our business hasn’t been too negatively affected. The thing is, customers will always need these gadgets, so we keep our prices reasonable, while not pricing them in a way that will negatively impact our business. For instance, if a customer says they saw an iPhone at a price lower than ours, we’ll tell them to send proof and try to beat the price. If we can’t, we let it go.
How long has Ogabassey been a Zilla partner for?
Not long enough, it’s been a little under a year.
You mentioned that you intend to start selling cars, is that the long-term business goal for your company?
Not exactly. The long-term goal is to own Nigeria. I know that sounds pompous (laughs). Our goal is that whenever anyone needs a gadget, they think of Ogabassey first. Ghana is also on our list of expansion targets. The only issue we are facing is the difficulty of getting payments from Ghana seamlessly. That’s something we are trying to solve.
What are your short-term goals?
Omo, they’re a lot o – our major short-term goal is to ensure that our prices are stable because fluctuating prices can be a turn-off for potential customers. We also want to focus on getting more good reviews, because the more of those we have, the more referrals we have. The more referrals we get, the more sales we make and the more money we make, the happier everyone is.
How has Zilla helped you achieve them?
We’ve had lots of customers that want to pay twice, especially the ones that don’t want to stretch out the payment for too long. Zilla has come in clutch in that area
Have there been times when you wanted to quit? How did you deal with it?
We don’t really have a choice. Quitting is not an option, because if we quit now all our hard work will have been in vain. The only way is forward. we have to just “chest” stuff and move on.
What’s your favorite thing about running a business?
Hmmnn I think freedom to think about the box. As a business owner, one gets to make the rules, and you don’t have to be subjected to anybody’s policies that may stifle growth. You can be more experimental, taking more risks knowing you’ll be the one to bear it. About a year ago, people thought we were crazy when we mentioned that they could pay for their phones over 12 months. They were really surprised and wondered about the possibility of people running away with the gadgets, but now most of our customers buy and pay in installments.
How likely are you to recommend Zilla to other merchants?
Ah that one is not a problem, we refer Zilla to everybody, especially people who need to pay for gadgets in like two months.
If you want to become a Zilla merchant, follow these steps.
Take a look at Ogabassey’s Instagram account to learn more about their all the brilliant gadget they have available. Take your gadget shopping a step further by using Zilla to get your hands on some of their items.
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